Explore the finished CLS Rockies homepage from top to bottom. The high-fidelity implementation carries the approved visual direction into a complete, responsive WordPress platform built around real content and maintainable components.
Approved Figma layouts translated into production
Responsive sections and reusable site components
Structured catalog and inquiry paths behind the design
Scroll or swipe the homepage preview to explore. Page scrolling resumes at either end.
The challenge
More than a visual rebuild
Design handoffApproved Figma directionI translated the supplied visual direction into responsive WordPress components built around real content and structured product data.Reusable architectureStructured product templateOne maintainable WordPress template presents product identity, quote conversion, downloadable resources, key benefits, and technical specifications consistently across the catalog.Catalog administrationCustom Product post typeA dedicated Product post type organizes equipment by type, category, and brand, giving editors a consistent system for managing the catalog.
CLS Rockies needed its legacy website rebuilt from approved Figma designs as a responsive WordPress platform serving customers across Colorado, Wyoming, and Montana.
Product information arrived across manufacturer pages, brochures, and specification sheets. I organized it into reusable fields, taxonomies, and templates so dozens of products could be maintained consistently.
Core project requirements
Match the approved Figma layouts across responsive breakpoints.
Build reusable WordPress patterns for pages, products, and shared elements.
Normalize manufacturer content into structured product fields and templates.
Organize equipment by type, category, and brand.
Deliver within the original estimate despite expanded production work.
Responsive Figma implementation, structured WordPress architecture, and focused custom code.
01
Responsive Figma implementation
Translated approved page designs into production-ready responsive layouts, shared headers and footers, page-specific hero sections, navigation behavior, calls to action, and reusable content patterns.
02
Structured product catalog
Created a dedicated Product content type with classifications for equipment type, product category, and brand so equipment could be managed consistently instead of as disconnected static pages.
03
Reusable product template
Built a single-product presentation system that turns structured fields into consistent product summaries, key features, benefits, technical specifications, resources, and inquiry paths.
04
Editor-friendly custom fields
Configured repeatable product fields for subtitles, descriptions, resource links, feature-and-benefit content, specification tables, source notes, and verification status.
Consolidated manufacturer pages, brochures, and specification sheets into verified product content, imagery, metadata, and resource links.
Responsive design system
Figma-matched fluid typography
I mapped the Figma font sizes, weights, and line heights into centralized WordPress typography settings. CSS clamp() values created a fluid scale from desktop through mobile, verified against the supplied layouts.
Supplied desktop and mobile type specifications.Centralized WordPress type and color settings.
01
Figma type specifications
Captured sizes, weights, line heights, and hierarchy.
02
Centralized fluid scale
Built reusable WordPress settings with clamp-based sizing.
03
Cross-device verification
Compared output against desktop, tablet, and mobile layouts.
WordPress engineering + outcome
A polished website backed by a scalable WordPress catalog
I translated the approved Figma designs into a responsive WordPress platform that keeps dozens of equipment pages consistent, reusable, and easy to maintain.
WordPress
Figma-to-WordPress
GeneratePress
GenerateBlocks
ACF
Structured Content
Custom PHP
JavaScript
Responsive Design
Reusable foundation
A custom GeneratePress child theme and GenerateBlocks patterns centralized the layout, typography, spacing, and recurring page components.
Structured catalog
A custom Product content type, three taxonomies, and 11 ACF fields supported 51 equipment records with consistent, editor-friendly templates.
Custom delivery
Custom PHP and ES6+ JavaScript powered catalog utilities and mobile interactions. The 50h 39m hands-on implementation stayed within the original 52-hour estimate.
Completed for CLS Rockies through Brindle Digital Marketing. Figma designs were supplied; I led the WordPress architecture, responsive implementation, catalog construction, custom functionality, and launch support.
Need experienced technical ownership?
Let’s build what’s next.Improve what you already have.
I help organizations modernize WordPress and CMS platforms, build custom integrations, recover production websites, and turn complicated requirements into maintainable systems.
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